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Why Sales and Marketing Don’t Get Along
Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!” from the marketing guy and “Their leads suck!” from the sales guy....
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When Leads Go Cold
It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine...
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How to Get Sales and Marketing on the Same Page
This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Having worked on both sides, I’ve come to appreciate how difficult it...
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